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SPDJ MEDIAWeb3 Company
Compounding demand

Growth engineering, for teams who need the numbers to be true

SPDJ started as an advertising technology company, and that discipline still runs underneath this practice. The difference now is that we build the measurement infrastructure as software — versioned, tested and owned by you — rather than as tags nobody can account for.

Scope this workAll services
Events
First-party, server-side
Reporting
Warehouse-native
Proof
Holdout groups
What we build

The work itself, described plainly

Server-side tracking and attribution

First-party event collection that survives browser privacy changes, with a schema you control and a warehouse where marketing and finance can reconcile against the same table.

Programmatic ad infrastructure

Publisher and advertiser tooling, inventory management and reporting pipelines — the AdTech ecosystem work SPDJ has done since 2020.

Technical SEO and Core Web Vitals

Crawlability, structured data, canonical strategy, internal linking and the performance budget that decides whether any of it gets rewarded. Applied to your product, not just your marketing site.

Lifecycle and retention automation

Event-driven messaging tied to real product usage rather than a schedule, with holdout groups so you can prove a campaign did something.

Deliverables

What you receive

  • Server-side tracking & attribution
  • Programmatic ad infrastructure
  • Technical SEO and Core Web Vitals
  • Lifecycle and retention automation
Questions

Growth & AdTech Engineering, answered

Do you run campaigns or just build the infrastructure?

We build and operate the infrastructure, and we work alongside your marketing team or agency. Our value is that the numbers they optimise against are correct.

Can you fix attribution we already have?

Usually. Most broken attribution is a data-modelling problem rather than a tooling problem, and an audit of the current event schema tells us quickly which one you have.

Related

Often scoped together

SaaS Product Engineering

Multi-tenant platforms engineered for scale, performance and a user experience your customers renew for. We own the path from blank repo to production SLA.

AI & Data Platforms

Retrieval pipelines, agents and evaluation harnesses that survive contact with real users — grounded in your data, measured against real outcomes.

Cloud, DevOps & SRE

Infrastructure as code, progressive delivery and the observability to sleep through a launch. We build platforms your engineers actually want to deploy to.

Need growth & adtech engineering?

Tell us what you are building. You will hear back from an engineer, not a sales development rep — usually within one business day.

Start a project[email protected]

San Francisco, CA · Serving clients in 30+ countries